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75 Reasons to Live: Joseph Becker on Giovanni Pintori

Published 1 year ago
Joseph Becker, SFMOMA assistant curator of architecture and design, talks about Giovanni Pintori's poster and design work for Ing. C. Olivetti & C., circa 1950s & 1960s.

Remember the end of "Manhattan," when Woody Allen asks himself what makes life worth living? In January 2010, during SFMOMA's three-day 75th anniversary celebration, 75 people from the Bay Area creative community gave extremely short talks (7.5 minutes or less!) on a single collection work of their choosing.

See more of the "75 reasons" videos here:
http://blog.sfmoma.org/tag/75-reasons-to-live
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